About

I'm Casey Bechtel, a graphic designer with a focus on brand systems and digital marketing design. I believe great design isn't just about aesthetics—it's about building systems that communicate clearly, scale gracefully, and create lasting impact.

With experience spanning branding, campaign design, print, and UI, I bring a holistic perspective to every project. I'm most energized by work that requires both strategic thinking and meticulous craft.

Strengths

  • Brand identity & visual systems
  • Campaign design across channels
  • Typography & layout design
  • Design system creation
  • Print production knowledge
  • Cross-functional collaboration

Tools

Adobe IllustratorAdobe PhotoshopAdobe InDesignAfter EffectsFigmaCanva

My Process

A repeatable framework that adapts to every project.

01

Discover

Research, interviews, and immersion into the brand and its audience. I ask questions before I open any design tool.

02

Design

Conceptual exploration and creative development. I present multiple directions to find the right path forward.

03

Refine

Iterative improvement based on feedback. Every pixel, every word, every interaction is considered.

04

Deliver

Production-ready files, brand guidelines, and handoff documentation that empowers teams to stay on brand.